By 2025, more than 75 billion Internet of Things (IoT) devices are expected to be connected, reflecting an era where digital opportunities continue to expand. This surge in connectivity drives new online ventures that cater to sustainability, AI-driven personalisation, and emerging technologies. Below are key areas to watch—and potentially invest in—if you’re looking to launch or grow a business in the ever-evolving online landscape.
E-commerce Trends for 2025
Sustainable and Eco-friendly Products
Sustainability is no longer an optional feature in e-commerce.
A large proportion of shoppers (64%) rank environmental responsibility as one of the most important factors in their buying decisions. In addition, 66% say they’d be more inclined to purchase from brands providing eco-friendly shipping if fast delivery remains available.
However, balancing rapid delivery with reduced emissions and packaging waste remains a significant challenge. Forward-thinking merchants are now examining their supply chains—manufacturing processes, packaging materials, and distribution methods—to minimise their ecological impact while maintaining customer satisfaction.
AI-Powered Personalisation
Artificial intelligence is reshaping how consumers shop online by pinpointing each buyer’s style, budget, and browsing history. This level of personalisation is quickly becoming an industry standard, with AI-powered tools expected to exceed billions in market value. These technologies help tailor product recommendations and automate repetitive tasks such as creating product visuals, allowing e-commerce businesses to cater to large audiences without losing the human touch. As AI evolves, it is set to integrate with tools like Augmented Reality (AR), delivering immersive “try-before-you-buy” experiences.
Social Commerce Integration
Social media’s influence on purchasing decisions continues to grow, with platforms such as TikTok making it easier than ever for people to discover and buy products directly from their feeds.
Confidence in the economy rose from 33% in Q2 2024 to 41% in Q3, prompting more consumers to spend.
Brands that engage effectively with influencer marketing and social commerce are likely to see higher conversion rates. By embedding checkout options into social platforms or working with popular content creators, businesses increase visibility among receptive audiences.
Augmented Reality Shopping Experiences
AR is increasingly popular, with 42% of UK shoppers and 41% in the US projected to adopt AR-based shopping by the end of 2025.
Consumers enjoy virtually “placing” products in their homes or trying them on before purchase, which can result in a more engaging and informed buying process.
A notable 61% say AR makes shopping more exciting, and many are willing to pay extra for products if they can preview them through AR.
As more devices become AR-capable, this technology will likely become a mainstream online retail component.
Digital Services in High Demand
Virtual Event Planning and Management
Virtual event services continue to evolve, driven by AI-driven tools and data analytics that streamline operations and track real-time insights. This approach improves efficiency and creates targeted experiences tailored to attendee preferences. Live interactions remain important, so event planners increasingly prioritise sustainable practices to align with public expectations and regulations. Meanwhile, the metaverse presents a new realm for immersive gatherings, where participants can interact as avatars and explore creative virtual worlds.
Remote Health and Wellness Coaching
With the health coaching market set to reach USD 19 billion by the start of 2025, interest in remote fitness, nutrition, and mindfulness services shows no sign of slowing. Governments worldwide support preventative healthcare initiatives, and the prevalence of chronic illnesses calls for ongoing coaching programmes. Technology enables professionals to offer personalised guidance and monitoring from anywhere, appealing to a diverse client base that ranges from busy professionals to older individuals seeking accessible wellness support.
Cybersecurity Consulting
Cyber threats grow more sophisticated each year, and the shortfall in skilled security professionals is placing companies at risk. Now it is 2025, this shortage may influence more than half of major cybersecurity incidents. As organisations shift to proactive solutions such as Zero Trust Network Access (ZTNA), the need for consultants who can configure advanced defences and train teams will keep rising. Providers who combine technical expertise with the “human factor” of threat analysis will likely be in high demand.
AI Content Creation and Editing
AI is increasingly essential in content services, enabling quick, high-quality creation and editing. Automated workflows handle time-consuming tasks, so writers and designers can focus on strategy and creativity. As AI tools become even more sophisticated, content teams can implement large-scale, data-driven campaigns faster. This versatility helps businesses refine messaging, deliver better visuals, and adapt to diverse audiences, all under tight deadlines.
Tech-Driven Business Opportunities
Blockchain Solutions for Small Businesses
Although blockchain gained fame through cryptocurrencies, its applications go far beyond digital coins. For small businesses, blockchain’s decentralised structure offers traceability, transparency, and stronger security. Supply chain management, finance, and healthcare are just a few sectors benefiting from this technology. By combining blockchain with IoT, data and transactions can be coordinated securely among multiple devices and users, further boosting efficiency. The rise of decentralised identity (DID) services is also granting users more control over their data.
IoT Device Management Services
With over 75 billion devices in use, creating demand for specialised services to deploy, monitor, and manage them. Industries like healthcare, logistics, and manufacturing rely on connected sensors for tasks such as real-time monitoring and predictive maintenance. The expansion of 5G networks supports seamless device connectivity, reducing downtime while increasing productivity. Those offering IoT device management solutions stand to benefit from a growing market looking to improve operational efficiency and reduce costs.
3D Printing and Custom Manufacturing
3D printing enables efficient production of customised products without large inventory or costly tooling. As the technology matures, it accelerates prototyping, manufacturing, and design iteration, making it a versatile choice in sectors like healthcare (for personalised medical devices) or automotive (for specialised parts). On-demand production cuts warehousing costs and opens opportunities for entrepreneurs capable of responding swiftly to unique client needs.
Drone-Based Services and Applications
Drones are proving invaluable in areas such as infrastructure inspection, emergency response, and expedited deliveries. AI-powered drones that provide real-time data analysis and autonomous flight can increase speed and accuracy, particularly where human labour may be slow or unsafe. This technology is poised to transform logistics by cutting down delivery times and costs. Emphasising environmentally conscious drone solutions can also attract companies and consumers with eco-friendly values.
Education and Skill-Based Businesses
Microlearning Platforms
People’s schedules grow busier, making short, easily digestible learning modules popular. Microlearning platforms serve snippets of videos, quizzes, or short simulations that allow users to master new skills incrementally. These bite-sized units align with modern demands for flexible, targeted learning and can be adapted by AI to suit each learner’s progress. As upskilling becomes standard in workplaces, businesses offering microlearning solutions are positioned for steady growth.
Virtual Reality Training Programs
VR is moving into sectors like healthcare, construction, and corporate training, where real-world scenarios can be replicated safely and cost-effectively. From practising medical procedures to conducting virtual tours of complex sites, VR enables “learning by doing” without physical constraints. This immersive approach boosts knowledge retention and overall engagement. Given that VR technology is increasingly accessible, businesses specialising in VR courseware or hardware provision could see considerable interest.
Coding Bootcamps for Emerging Technologies
Tech remains one of the most active career fields, particularly where artificial intelligence and cybersecurity are concerned. Coding bootcamps offer accelerated pathways for those wanting to break into these areas. Learners gain practical, hands-on programming experience and often showcase projects in online portfolios for future employers. As AI transforms various industries, developers skilled in problem-solving and creative coding will be well-placed to collaborate with automated systems rather than compete with them.
Language Learning with AI Assistance
Demand for language proficiency has led to a new generation of AI-based platforms that personalise lessons, give instant feedback, and incorporate interactive exercises. These platforms make language acquisition more dynamic by integrating visuals, simulations, and smart evaluations. Users can gauge their progress in real time and refine specific weaknesses without needing a human tutor. This approach resonates with modern learners looking for targeted and engaging instruction.
Launching Your Online Business
Market Research and Validation
Before launching any product or service, investing in thorough market research is important. This step reveals consumer demographics, competitor strategies, and emerging opportunities. Primary research (like surveys or interviews) provides first-hand data, while secondary research taps into existing resources. Both methods highlight areas where your offering can stand out, enabling you to refine its features and marketing approach. Analysing search keywords also illuminates potential demand, though high volumes do not always translate directly into profits.
Building a Strong Online Presence
A user-friendly, mobile-optimised website is key to boosting engagement and trust. Clear contact information, intuitive navigation, and quick loading times help visitors find what they need. Social media channels also play a part in brand visibility—posting interactive content such as polls or contests can keep your audience engaged. Meanwhile, blogging with well-researched, educational content attracts potential customers and enhances your site’s search rankings. A consistent publishing schedule, including tutorials, case studies, and promotional offers, helps establish authority in your niche.
Securing Funding and Resources
Securing financial backing can be approached in many ways, from personal savings or loans from friends and family to crowdfunding. Those looking beyond these options might consider angel investors, venture capitalists, or peer-to-peer lending. Some entrepreneurs also explore smaller lenders if banks are hesitant to provide capital. Grants may be available in certain fields, such as technology or healthcare, providing funds without repayment obligations. Each route brings different advantages, so evaluating which aligns best with your business plan is vital.
Scaling Strategies for Long-Term Success
Once operations are stable, planning for scale becomes the focus. Ongoing market research helps track consumer sentiment and adjust your products or services accordingly. Investing in reliable infrastructure—be it warehousing, tech platforms, or customer service—prepares you for an uptick in demand. Partnerships and collaborations can also speed up growth. Working with complementary brands or influencers broadens your reach and bolsters your reputation in a competitive marketplace.
Start Your Online Business
Digital commerce is evolving rapidly. Entrepreneurs and established businesses that adapt to sustainability trends, AI-driven personalisation, and cutting-edge tech can tap into the incredible potential that 2025 and beyond hold. With careful market research, a compelling online presence, and creative funding approaches, you can shape your enterprise to thrive in this dynamic environment.
As consumer needs shift and technological capabilities grow, those who stay agile and forward-looking will find boundless opportunities to stand out and lead.
